I thought this was the funniest thing I've read in a long time until I realized that I think they may actually be serious.
PETA (People for the Unethical Treatment of Animals) has embarked on a new PR campaign for fish.
I kid you not.
They are proposing calling fish "sea kittens" because who would want to eat a "sea kitten"stick, really? Broiled Sea Kitten, anyone?
There is actually an online petition to ask the U.S. Fish & Wildlife Service to stop promoting "sea kitten hunting" (otherwise known as fishing.)
They really scary thing is as of right now 2,516 people have signed the petition.